Unilever merupakan perusahaan multinasional yang bergerak di bidang roduksi barang konsumen yang berpusat di Rotterdam, Belanda
POSISI
Operator Experience & Demand Generation Marketer – Tangerang
Main Purpose of the Job
As an Operator Experience & Demand Generation Marketer, you will be responsible for attracting customers by creating and delivering valuable content and experiences tailored to them. You will form connections that customers are looking for, which solves their problems. You will gain valuable insights on the end-to-end customer experience and drive growth strategies for UFS. You will be responsible to
Drive Business Growth Targets for Digital Reach, Penetration & Turn Over
Understand & drive Full Operator Lifecycle to deliver Customer-centric performance KPIs including Conversion rate & # of digitally engaged operators
Drive Leads management (volume + efficiency + quality) in line with business KPIs
Develop & Drive Relevant Content & Demand Generation Strategy
Main Accountabilities
Customer Insight and Strategy
Use local data and insight, global foresight and deep customer understanding to define the Customer Experience (CX) Strategy for the target segment
Understand the end-to-end buying journey of our key customer types & addresses the key moments that matter through omnichannel content
Co-design omnichannel journeys and campaigns that drive the full lifecycle, including lead management.
Design optimal processes to support the journeys.
Campaign & Lifecycle Execution, Monitoring and Optimization
Drive the full Operator Lifecycle for all key customer segments to achieve growth, reach, penetration and turnover targets
Execute, track, and optimize the journeys & campaigns on all touchpoints:
Deploy and amplify product innovation + brand activation / campaigns + services
Plan & create content, using SEO best practices, to drive both the operator lifecycle and our customer’s goals along their buying journey.
Media planning and budgeting to drive awareness, engagement and sale. Works with agency to ensure efficiency of paid media, capability building, reporting & optimization.
Drives lead generation, lead nurturing, scoring and management through to sale to help marketing and sales teams work smarter and faster
Continuously reports & optimizes journeys whilst providing insights and recommended actions to the teams that impact the journeys (i.e. marketing, sales, telesales, customer care).
Guardian of ufs.com: Publishes content on ufs.com and ensures the website is up-to-date and performing well
Develops Partner ecosystems to increase reach / content / credibility (Chefs, KOGs, Industry bodies, other Suppliers, etc).
Keeps connected with F&B industry trends relevant to the target segment
Manages the budget to achieve CX and growth ambitions
Manages marketing routine tasks
Team Collaboration and Leadership
Leads cross-functional teams (Data, Business Tech, Sales, Trade Marketing, Category Marketing, Sales Operations) to deliver high quality, personalized interactions at each step of customer journey
Key member of a designated OCT – ensures KPIs are met and participate in idea generation and execution through sales team.
Ensures strong collaboration and co-ownership of the CX within the teams
Champions Customer-Centricity throughout the organization
Apply the key future fit approaches to drive successful teams which includes agility, speed, community / Squad drive. Drives Data driven decisions in OCTs & other business processes
Technical Tools
Ability to apply the following digital marketing tools:
Marketo (simple & advanced campaigns)
AEM (including Adobe Assets)
Google Analytics
Facebook Business Manager
A / B testing software (i.e. Hotjar, Adobe Target)
SEM Rush
Key Skills
Strategy into Action: Develops strategy to drive growth & customer experience
Business Acumen: Deep understanding of sales / marketing funnels, operator lifecycle & marketing automation journeys
Customer Centricity: Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer
Creative & persuasive content creation & distribution across a variety of digital channels
Performance measurement & analysis both online & offline
Project management & process management
A digital expert in traffic generation, lead management, content marketing / inbound marketing, conversion optimization, SEO, marketing automation & social media marketing
Relevant Experience
Essential
5 years of working digital marketing experience
Proven track record in Marketing & Sales
Basics of Marketing Automation
Digital & Social media
Data analysis, creative problem solving
Project conceptualization and execution
Budget management
Brand Activation
Media planning
Desirable
Preferable experience within FMCG with Automated Sales & Marketing
Industry knowledge for Operator Groups & Trade Customers
Key Interfaces
Omnichannel Trade Marketing
Chef
Brand & Innovation
Business Excellence
CMI
Customer Development
Global Logistic APAC Lead – Tangerang
Main Job Purpose
The primary focus of this role is to drive and execute the Logistics Strategy for APAC (North Asia, South Asia, SEAA) to deliver the best product, best service and the best experience to our customers at the lowest cost. The candidate will contribute to the delivery of APAC business plan and targets as a member of the local management team in close alignment with Market Leads and Global Logistics Leadership. The role will also be responsible for developing capabilities and initiatives to support Logistics performance over a multi-year horizon, and be responsible for Logistics processes, infrastructure and enablers.
Key Accountabilities
Develop and implement Logistics strategy that supports and meets market APAC strategy, performance objectives, customer expectations & sustainability ambitions
Build effective and engaged global communities of practice in APAC markets
Bring deep process expertise / innovations to drive higher effectiveness and efficiencies across E2E Logistics processes
Build and maintain relationships with APAC Country / Cluster Key leaders, commercial functions, line managers as well as the entire team to communicate direction and objectives
Create strategies and routines to ensure that business planning cycles are in place to develop / deploy required functional and technical capabilities
Provide input on APAC needs to Global Logistics functions and ensure rapid implementation of global solutions
Lead and drive Global Logistics initiatives to ensure effective deployment in local markets
Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team
Skills Required
University level degree, usually in Business or Engineering, required – with MBA preferred.
10+ years of supply chain management experience in progressively senior positions, operations experience is an asset
Background in FMCG is preferred
Demonstrated ability of leading strategy & change management across multiple locations
Certifications such as those in Six Sigma, Operations or Inventory Management a plus
Must be a strategic thinker with confidence and speed in execution
Must have the ability to interact at the highest levels of the company
An acute sense of business management and administration
A strong and dedicated understanding towards the Group and customers’ needs
The ability to turn thought into action
Silakan melakukan pendaftaran disini Marketer | Lead
Link: https://www.rekrutmen.net/2021/08/lowongan-kerja-unilever-indonesia.html